Your Cart is Empty

  • Add description, images, menus and links to your mega menu

  • A column with no settings can be used as a spacer

  • Link to your collections, sales and even external links

  • Add up to five columns

  • Let Life Smile...

    January 02, 2014 1 min read

    I wish I could say we came up with our tag line after hours of sitting in a meeting with several creatives at an ad agency, or that we formed a focus group and spent countless days bouncing creative inspiration off one another. Truth is, Scott and I have 3 kids under 9. There is no think tank, or focus group, we are lucky if we can hear ourselves think most days

    I spent hours, days, texting Scott, do you like this? That? We could not agree. I would text a few friends I trusted. Would this tag line work? Nope. Nada. Zilch. Where was 72andSunny, Razorfish, or Deutsch when you needed them? Not only do we not have a top NYC ad agency, we have a 5 year old demanding milk, an 8 year old who wants to go skating, and a 9 year old who already thinks she's too cool for school. So...what does a girl like me do? That's right...I start bouncing ideas off the kids. After rattling off several possibilities with my 9 year old turning her nose up time after time...she asks if she can go over to her friends house. I snap and say, no, I can't leave until we have a tag line. She turns to me without blinking an eye and says, "Let life smile. There, that's it, now can I go to my friends? Geesh Mom!"

    And...that was it. I loved it. Scott loved it. No she's not a senior copywriter at a major agency, but get back to us in twenty years...X

    Leave a comment

    Comments will be approved before showing up.